Having worked in the near to saturation industry of Customs Brokerage and Freight Forwarders; I have always found it difficult to make my company stand out form other 3PL service providers. Every Customs Broker or Freight Forwarder essentially does the same thing – that is, they move they cargo from one place to another. So what is it that differentiates one Customs Broker / Freight Forwarder from another?
I ran a LinkedIn discussion on this topic and was amazed to see the responses from the group, which comprised of Customs Brokers and Freight Forwarders. Responses ranged from good customer service to deep knowledge . Let us assume that a particular service provider has excellent customer service staff and also people with in-depth industry knowledge. If those people don’t have tools to exercise their knowledge or customer support how would they fare on the scale of their clients?Details