How Kewill DropShip can help you to manage emotional expectations at peak times
The season of goodwill towards all is nearly upon us. Present buying is beginning in earnest, people are searching for the ideal outfit for their Christmas parties, Christmas decorations are being sourced and all the food and drinks for the special Christmas meal and festive parties are being ordered. It is a frenzied time for retailers, but hopefully a profitable one too. Just make sure that you are not the firm that ruins Christmas.
These days, Christmas is being sold by advertisers as the time when you can give that perfect gift to a loved one that will make their Christmas, or the time to put on the perfect party or Christmas feast that will give everyone that warm glow. The emotional pressure on people to make their Christmas perfect can impact on retailers. Expectations are increasing. People want that perfect present in time, or the perfect dress in their size, or all the usual trimmings for their Christmas lunch to be available when they are doing their supermarket shop.
Retailers need to anticipate demand, and forecasting is obviously a huge factor. But if a certain toy becomes a best-seller unexpectedly, or if there is a surge in demand for sprouts but a shortage from farmers, retailers need to know how to manage this effectively and efficiently. The retailers will be on the front line of customer response and it is their brand image that will suffer if things do not go to plan for the customer.
Drop shipping has been quietly revolutionising retail distribution for several years, in part due to the rise of online shopping. Products being delivered from the supplier direct to the consumer can save not only time but also money. Orders are fulfilled more quickly. Fewer steps mean fewer opportunities for things to go wrong, ie packages lost or ending up at the wrong location. Less stock needs to be kept at the retailers’ premises, so upfront investment in stock is reduced and the need for huge warehouses is diminished. Upfront investment in transportation and distribution is reduced. Response to demand for stock can be quicker and costs are reduced. But you need to find the right drop-shipping solution that will help you to deal with these peak-time pressures.
A good drop shipping solution such as Kewill DropShip will allow the retailer to be aware of stock levels at the suppliers. If a product goes out of stock at one of the retailer’s suppliers, for example the special toy that every child wants this year, it will be ordered automatically from another of the retailer’s suppliers. Therefore, items that state they are available online, will be available to the consumer, leading to fewer disgruntled customers.
DropShip enforces a single process across all the suppliers, so the supplier will adhere to the retailer’s despatch lead time promises and will give the appropriate tracking details. DropShip will also help to ensure that the suppliers deliver the products you sell in the appropriate packaging, with the appropriate information.
This full visibility of the supply chain means that your organisation is more likely to help make Christmas special. So, put on your Santa hat and get ready for the orders to come rolling in.
If you would like to learn more about Kewill DropShip, please contact us here.
Or for more information about the benefits of drop shipping at peak times, please download our whitepaper Attaining peak performance at peak times…