TR-1: Notifications of Major Interests in Shares
1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:
KEWILL PLC
2. Reason for notification (yes/no)
An acquisition or disposal of voting rights
X
An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments
An event changing the breakdown of voting rights
Other (please specify):______________
3. Full name of person(s) subject to notification obligation :
AXA S.A, 25 Avenue Matignon, 75008 Paris and its group of companies 
4. Full name of shareholder(s) (if different from 3):

 
5. Date of transaction (and date on which the threshold is crossed or reached if different):
10/11/2009 
6. Date on which issuer notified :

11/11/2009
7. Threshold(s) that is/are crossed or reached :

INCREASE IN TOTAL HOLDINGS FROM 12.83% TO 13.50% 
8: Notified Details
A: Voting rights attached to shares

Class/type of shares

If possible use ISIN code

 Situation previous to the triggering transaction Resulting situation after the triggering transaction
Number of shares Number of voting rights Number of shares Number of voting rights Percentage of voting rights
Direct Indirect Direct Indirect
738334 

10,434,160 

10,434,160

2,700

2,700 

10,974,938 

0.00 

13.50
B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrument Expiration date Exercise/ conversion period/date No. of voting rights that may be acquired if the instrument is exercised/converted Percentage of voting rights
 
C: Financial Instruments with similar economic effect to Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrument Exercise price Exercise Date Exercise Conversion Period No. of voting rights Percentage of voting rights
         

Nominal

Delta
Total (A+B+C)
Number of voting rights Percentage of voting rights

10,977,638 

13.48%
9. Chain of controlled undertakings through which the voting rights and /or the financial instruments are effectively held, if applicable:
Name of the Company/Fund   
Number of Shares
% of issued share capital
AXA IM UK Direct  
2,700.00
0.00332
AXA IM UK Indirect  
10,974,938.00
13.50007
 
Total Direct
2,700
0.00332
 
Total Indirect
10,974,938
13.50007
 
TOTAL
10,977,638
13.50339
Proxy Voting:
10. Name of proxy holder:  
11. Number of voting rights proxy holder will cease to hold:
12. Date on which proxy holder will cease to hold voting rights:
13. Additional information:  
14 Contact name:

Kyere Tabiri 
15. Contact telephone number:

020 7003 1510