TR-1: Notifications of Major Interests in Shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:
Kewill PLC
2. Reason for notification (yes/no)
An acquisition or disposal of voting rights
An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments X
An event changing the breakdown of voting rights
Other (please specify):
3. Full name of person(s) subject to notification obligation : SFM UK Management LLP
4. Full name of shareholder(s) (if different from 3): Quantum Partners LP
5. Date of transaction (and date on which the threshold is crossed or reached if different): October 27, 2011
6. Date on which issuer notified : October 28, 2011
7. Threshold(s) that is/are crossed or reached : 5%
8: Notified Details
A: Voting rights attached to shares
Class/type of shares
If possible use ISIN code
Situation previous to the triggering transaction Resulting situation after the triggering transaction
Number of shares Number of voting rights Number of shares Number of voting rights Percentage of voting rights
Direct Indirect Direct Indirect
N/A N/A N/A N/A N/A N/A N/A N/A
B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrument Expiration date Exercise/ conversion period/date No. of voting rights that may be acquired if the instrument is exercised/converted Percentage of voting rights
N/A N/A N/A N/A N/A
C: Financial Instruments with similar economic effect to Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrument Exercise price Exercise Date Exercise Conversion Period No. of voting rights Percentage of voting rights
Contract for Difference  N/A  N/A  N/A  4,797,500 Nominal Delta
 5.273%  5.273%
Total (A+B+C)
Number of voting rights Percentage of voting rights
4,797,500 5.273%
9. Chain of controlled undertakings through which the voting rights and /or the financial instruments are effectively held, if applicable:
This statement relates to a Contract for Difference (“CFD”) held for the account of Quantum Partners LP, a Cayman Islands exempted limited partnership (“Quantum Partners”). SFM UK Management LLP, a sub- advisor to Soros Fund Management LLC, serves as investment manager to Quantum Partners and has been granted investment discretion over portfolio investments, including the CFD, held for the account of Quantum Partners.
Proxy Voting:
10. Name of proxy holder: N/A
11. Number of voting rights proxy holder will cease to hold: N/A
12. Date on which proxy holder will cease to hold voting rights: N/A
13. Additional information: N/A
14 Contact name: Jade Cornell
Compliance Officer
15. Contact telephone number: 020 7758 4800